There are so many different ways to market your business online. You need to have your own website, a social presence, and maybe even a video strategy.

1. Make a Lasting First Impression

Your landing page is often the first thing people see when they get to your website. So its job is to create a positive first impression and a clear call to action.

2. Create Social Media Graphics That Spread Like Wildfire

Visual marketing has become incredibly important in recent years thanks to social platforms like Pinterest and Instagram. If you want to be successful on those platforms, you need to know what kinds of images are likely to gain attention.

3. Don’t Automatically Write Off Pop Ups

Most people hate pop ups on websites. However, when used in the right situations and for the right customers, they can actually be pretty effective.

4. Connect with Your Employees Online

Virtual businesses are becoming more and more prominent. That also means that there are a lot of online tools available for business owners to communicate with their employees who work remotely.

5. Find Marketing and Additional Resources Online

There are so many different resources available online, it can actually be difficult to keep track of them all. But this new online directory is now available to give small and medium sized businesses a place to find a huge variety of resources that can help them with marketing and more.